EPL: IS TICKETS PRICES STILL THE MAJOR SOURCE OF REVENUE FOR FOOTBALL CLUBS?
Watching football on Tv Vs watching it in stadium. |
Ever wondered how much your
favourite club is making in ticket sales from home games? Once or twice you
must have checked the Forbes list of the top richest football clubs, then boast
gleefully, Man United, Real Madrid or Barcelona are the top richest clubs due
to their large stadium capacity.
According to the statista.com the
average match attendance of English football
Premier League in the 2017/2018 season shows that Manchester united top
the chart with 75,102, followed be Tottenham Hotspur due to them using Wembley
stadium last season with average attendance of 70, 642. In the tenth position
is Leicester city with 31, 631 attendance, while according to premierleague.com
the average cost of a football match ticket in EPL is £31, with Arsenal fc having the highest ticket of £97 and lowest ticket
of £27, followed by Tottenham Hotspur with the costlier ticket
being 95pounds and the lowest £30, and on the bottom of the ladder is Wolves
with the highest ticket costing £40 and the lowest £22 per ticket, on position number nineteen is Cardiff with
the highest ticket costing £42 and the lowest
costing £25.
The table below shows the average
attendance recorded by top ten clubs in the premier league last season multiply
by the average ticket prices of each club.
Name of the Club
|
Avg, Attendance per year
|
Highest ticket prices
|
Lowest prices
|
Average ticket prices
|
TOTAL
|
Man. United
|
75102
|
53
|
31
|
42
|
£
3,154,284.00
|
Tottenham
|
70642
|
95
|
30
|
62.5
|
£
4,415,125.00
|
Arsenal Fc
|
59323
|
97
|
27
|
62
|
£
3,678,026.00
|
West Ham Utd
|
56896
|
80
|
25
|
52.5
|
£
2,987,040.00
|
Man. City
|
54054
|
58
|
30
|
44
|
£
2,378,376.00
|
Liverpool
|
52958
|
59
|
9
|
34
|
£
1,800,572.00
|
Newcastle
|
52297
|
50
|
27
|
38.5
|
£
2,013,434.50
|
Chelsea
|
41281
|
87
|
30
|
58.5
|
£
2,414,938.50
|
Everton
|
39043
|
49
|
38
|
43.5
|
£
1,698,370.50
|
Leicester
|
31631
|
50
|
26
|
38
|
£
1,201,978.00
|
From the table, it shows that the
team with highest revenue is Tottenham Hotspur, with just a sum of 4.4million
pounds, followed by Arsenal with £3.67million, those
at the bottom of the table includes Liverpool with £1.8million, Everton
with £1.6m and former Premier league champions coming last in
the top ten with £1.2million.
This shows that while
bigger stadium and high ticket prices equals more revenue, it is still a paltry
sum compare to how much each clubs are making each year, the lofty revenue
generating from TV deals, Shirt and Stadium sponsor, Player transfers, merchandise
and many more, are still the biggest determinant factors in making more money for the club. In
fact according to an article on Forbes website, Manchester United derive 20% of
their income from matchday revenue – a summation of not just the match day ticket
prices but also includes hospitality and food/beverage – while around twice
that comes from TV deals and yet more from commercial deals. Interestingly,
Bournemouth, the worst attended club with just over 11,000 attendances, get
less than 4% of their income from matchday revenue.
So as a fan, before you
boast of bigger stadium means more revenue for your favourite club, consider a
lot of things.
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